Ontario government has launched a new program “Ontario Made” aimed at promoting locally-made products as Ontarians begin their journey towards economic recovery.
Premier Doug Ford announced the “Ontario Made” program during a news conference on Friday saying the initiative would help residents better identify products made in the province.
“As we fight to get through the economic downturn, now more than ever, we need to support our own,” Ford said. “We can’t forget that as a province our collective buying power is massive. We generate 40 per
cent of the Canadian economy. We are titans of industry – and I know that every Ontarian is proud of what we do.” The Ontario Made program from Canadian Manufacturers’ Exporters (CME) will promote the many world-class goods that are made across the province by helping consumers easily identify, access and purchase local products.
Funding for Ontario Made is made possible through the $50 million Ontario Together Fund launched on April 1, 2020. This funding will be used to help retailers and consumers identify local products by:
1- Creating a new Ontario Made logo that manufacturers can use to help consumers identify their made-in-Ontario products. CME will also meet with major retailers to promote Ontario Made products in-store and increase visibility for customers.
2- Launching a new SupportOntarioMade.ca website that will connect consumers and supply chain partners to manufacturers of made-in-Ontario products through one directory.
3- Promoting Ontario Made through a digital newsletter to raise awareness of Ontario goods and products online and through social media.